They publish contents and provide space for advertisers to advertise to their reading audience and have become among the leading source of income online. At this point, the aim was to achieve consistence and a common front in the communication message to the targeted audience (Ekhlassi, Maghsoodi, & Mehrmanesh, 2012; Kotler & Armstrong, 2012; Caemmerer, 2009). Organisation like Amazon - the online e-commerce giant have over the years utilize this particular marketing tools to increase repeat purchases of their products. IMC stem from the need for effective coordination of organisation marketing communication strategies in a clear, concise, credible, competitive and consistent manner that facilitates the sharing of a clear message about the organisation products and services (Ekhlassi, Maghsoodi, & Mehrmanesh, 2012). A pop-up is described as a new web page displayed above the current web page the internet user is surfing currently. An interesting study about the effectiveness of online marketing versus traditional print and TV advertising was recently released “across the pond” in the United Kingdom. The study differentiates itself from existing studies by focusing on the conceptually most prominent positioning strategies, a different dependent variable, and … The role of online marketing in achieving the objective of Integrated Marketing Communication (IMC) has continued to gain wider discussion among scholar and practitionals (Weinstein, 2008; Preeti, 2018; Rahul, 2016). A clear and concise objectives well communicated to everyone in the organisation will help the organisation to achieve effective integrated marketing objectives. Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. An organization blog provide the organisation with unique opportunity to interact with its customers, learn more about the customers buying behaviors, provide the customers with detail information about the organisation products and services. It is a common strategy employed by content and SEO marketers, where they directly send e-mail to their prospective clients giving them details about their service and asking them to order in other to enjoy the service provided by the organisation. Pawar (2014) indentified two major channels of communication - the personal and non-personal channels. Direct marketing is any effort made by any organisation with the intent to get immediate response and measure the impact of the promotion on the products. Not all channel work for certain target audience. Oduwale (2009) noted that sales promotion could also involve the display of trade fair or auction bids. - Publication as eBook and book It could also be a sweektakes where there is no contest but a thing of chance thereby making the website stakeholders more exited over time (Milton & Westphal, 2005). It’s used to automatically bid on a range of popular ad networks, social media platforms, apps, exchanges and other sites, based on your defined algorithms. 4.3 Research Design and Method: 5 FINDING #1. 4.6 Method of Data Analysis: Online advertising therefore create significant opportunity to several individuals to earn living at the confort of their home while organisation are able to reach large targeted audience at minimized cost of advertising compared to the formal traditional offline advertising. - Every paper finds readers, ( Atlantic International University ) To achieve the objectives of the study, the researcher employed descriptive survey where the marketing/sales department officers of three organization were sampled to collect relevant information regarding the effectiveness of online marketing in actualizing the goal of integrated marketing communication. Advertising medium on the web themselves to take advantage of e-marketing towards enhacing the marketing... 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