(2014), Integrated Marketing Communication (IMC) is a marketing concept that ensures all forms of communication and messages are carefully linked together, integrating all the promotional tools, so that they work together in harmony. The role of online marketing in achieving the objective of Integrated Marketing Communication (IMC) has continued to gain wider discussion among scholar and practitionals (Weinstein, 2008; Preeti, 2018; Rahul, 2016). All of these communication tools work better if they work together in harmony rather than in isolation…, Attractiveness of Online Marketing in the Age of Industry 4.0. Step #1: Evaluate your digital marketing goals. I sincerely thank them for their treasured guidance without which this dissertation would have never been possible. Pawar (2014) noted that the slow embracement of online integrated marketing communication by most organisation can be attributed to lack of understanding of the benefit and knowledge of online integrated marketing communication. They helped me to know various phenomenon’s related to the research practices which further gave an impetus to channelize my study in an appropriate way. He then defines IMC as “the process of strategically controlling or influencing all messages and encouraging purposeful dialogue to create and nourish profitable relationships with customers and other stakeholders”. The Google Analytics platform offers a vast array of functions and configuration capabilities, which makes it a very good alternative to every commercial solution that offers the analysis of effectiveness of online marketing activities. In some website, the pop-up often display when the visitors scroll down to a certain level or when attempting to exist the web page (Pawar, 2014; Markova, Prajova, & Salgovicova, 2011). It wasn’t long that organisations especially the tech giants started realizing the potential benefits of using e-mail to market their products to their customers in a costless effort. Independent. As the internet has become a powerful tool in the hand of most e-commerce organisation for personal selling, it has become a threat to many involved in persoani selling especially those involved in business-to-business market. The organisation are repositioning themselves to take advantage of e-marketing towards enhacing the integrated marketing communication to reach wider audience at a time. Business environment is changing so is the tool employed in the management of business. The second one is the emotional appeal, which is aimed at steering positive emotion about the organisation products. The changing business environment require that organisation achieve more customer satisfaction, exceed shareholder’s expectation, integrated and harmonize all stakeholders’ interest to remain competitive. One study will convince you that email marketing is the best way to reach your customers, while the other will say that print ads are back in the game. Also advertising does not irritate or pressured consumer as they are free not to react to the advert. This study will cover online marketing and its role in improving integrated marketing communication in the organisation. The fact that the target audience might have a particular understanding about the organisation products implies that any effort to integrate the promotional mix will only be effective if the message is designed to address the need of the targeted audience (Belch & Belch, 2004). View STUDY OF THE EFFECTIVENESS OF ONLINE MARKETING ON.pdf from MBA 101 at Sydenham Institute Of Management Studies & Research Enterprenureship Education. Distinguish between vanity and value when analyzing and reporting ROI. To achieve the objectives of the study, the researcher employed descriptive survey where the marketing/sales department officers of three organization were sampled to collect relevant information regarding the effectiveness of online marketing in actualizing the goal of integrated marketing communication. Dr. Ambedkar Institute of Management Studies and Research. E-mail remain a powerful marketing instrument today in the hand of tech giants like Amazon. 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